The Plan

To Better All Around Us: By building a network of women to unleash a strategic marketing mix, to better the businesses revenue. And to offer a successful business model, which will allow the women in the organization to earn great incomes.

The business model is built around a web based advertising platform with many incentive programs. To achieve a better business model then all the directories on the web, we are proactive in the communities with grassroots, social networking, marketing promotions and incentive concepts. The organization of a network of women across the nation will give us campaigns on driving adoption, creating an image, inspiring our imagination and moving people to identify, evangelize and -- ultimately -- choose their product.

Web Site

SheSaidPics.com is a catalog of retail, restaurants and all aspects of home. The web site’s functionality is structured as a flow chart starting with the states, cities, suburbs, and districts. The links categorize the home décor, fashion and restaurants offering a glimpse of in store products. The glimpses consist of twenty pictures of the products with pricing and brand recognition. A twitter message board is posted per page allowing the merchant to change as often as desired. The goal for the actions of the web site is to market the businesses inventory, sales and promotions.

Grassroots

The grassroots has the ability to capture the ladies attention in a group effort. Marketing of SheSaidPics.com will begin with organized events, such as running/biking events. Tents will be setup at the events with promotional giveaways and t-shirt sales. The Susan G Komen Foundation is built their fund raising efforts focused around races; our desire to be involved with their events and to raise money for this charity.

Additionally we will also train and assist the women in the organization with organizing events, which will market merchants on the site with Women Bazaars, cooking classes, wine tasting, home décor lessons and fashion shows.

Interactive Concepts: Crossword Puzzle & Fix-it

The crossword puzzle is an interactive game between the consumer, website and merchant. SheSaidPics.com will be posting puzzles from the archives of the New York Times for each largely populated area. The questions will not be posted on the web site, instead listed information of locations to visit to receive the questions. The distribution of the questions will be handled with two different functions. One being the questions printed on a card and passed out by the merchant. The second function is after the consumer makes a purchase at a designated merchant, the receipt total is posted on the site and the question is emailed.

Across Questions: Restaurants
Down Questions: Retail/Home Decor
Prizes: 1st place Cash; 2nd & 3rd will be gift certificates; trade from the merchants
The puzzle can start over immediately after 1st thru 3rd places has been confirmed. The time frame needs to run between 14-30 days.

SheSaid Fix-It is a free service for women to get assistance with the issues involved in home repair and remodeling projects. We will be educating the ladies in every aspect of home construction, giving her the skills of a project manager. We will break down the pros and cons of brand and type of tile, carpet, paint, cabinets, counter tops, fixtures windows and doors. Using the consumer report guide we will be talking about appliances and where to find the bargains in your city. Women in the SheSaid organization will be discussing locations in their community to find the best deals on the brands we discuss.

The goal of SheSaid Fix-it is to pin-point the consumers in the market for Home Décor.

Debit Visa Card

SheSaidPics.com and a Debit Card on the Visa platform will combine for a unique marketing platform. The web site will market promotion only to be obtained by using the SheSaid Visa Card. The data migration from Visa will produce analysis from the promotion. The promotions will be credited to the consumer’s bank account as funds from a cash back incentive program.

The merchants will offer a discounted promotion of a percentage of gross sales. SheSaidPics.com will be responsible for marketing these promotions by new and traditional media. The promotions must be obtained by being a card holder and using the card for the purchase. Sixty-five percent of the promotion is paid as a cash back incentive to the card holder.

To answer the why will businesses want to offer this promotion? The first is the amount of savings is great, compared to direct mail, radio, print and television. The second is the effectiveness of having an organized group of women in the community marketed to your establishment. The third is being to have a complete analysis to evaluate the effectiveness of each campaign.
Systems Program:
#: Card Holder
#: Merchant
#: Promotion
Visa’s data migration will handle all electronic funds debited from the card holder and credited to the merchant. SheSaid’s bank will handle all electronic funds debited from the merchant’s bank account for the promotions and credit the card holder’s bank account. The System Program will receive the transaction data from Visa and the input of the #: promotion running calculation to generate the debit transaction from the merchant’s bank account. The promotion dollars will be deposited once a month into the #: Card Holders bank account. This will physiologically feel like a bonus/cash incentive, which will generate excessive spending with the businesses offering promotions.

When the Debit Visa card is used at a merchant’s without an ongoing promotion, it operates as a basic Debit card. And the System Program will record the data in the #: Card Holders file. This will give us analysis of expenditures of our #: Card Holders.

Marketing Promotions

These promotions main function is to build brand recognition by combining personal items with advertising. The first being a personal photo calendar, which the consumer builds on the Apple or Shutterfly web site. Each page will have a collection of frames to upload personal photos and one frame per page will be advertising. The back pages of the calendar will have printed coupons. The consumer will be given a promo code by the merchants for a free calendar.

SheSaidPics.com will use t-shirt sales marketing the web site as a brand building tool.

Social Network

Social Networks will be used at the corporate level of SheSaidPics.com and at local level by the sales staff in their community. A Twitter frame box will be placed on each SheSaid page as a message board. These boxes will function as each individual business’s Twitter account. This will also allow cell phone apps to be used for marketing at the same time.

Facebook is key component at the local level with women in the organization to communicate with the women in the community.

Traditional Media

Traditional Media will be used to market SheSaidPics.com. HGTV, DIY and FOOD Network will be the national platform used to advertise on television. At the local level, corporate will budget funds by calculating an equation of revenue generated in a territory. Local territories will market the site by local networks, radio and print.

CRM

Customer Relation Management program will be used as a multi task system. The normal sales tracking tools will assist all the sales staff in the organization with follow up and marketing to the merchants. The system will also categorize all the consumers data obtained from the crossword puzzle game, marketing promotions, fix-it Q&A and Debit Card promotion. The capacity to integrate customer information not only into the database but also into relevant communications delivered to the customer in both the digital and the print media world.

A Customer Relation Management program that results in:
Reduced operating costs
Increased propensity to buy
Enhanced image of the customer and the company
Enhanced ability to target
Greater ability to add value to the customer relationship
Managing customer behavior to achieve profitable results
Identifying actionable customer segments
Reduction of marketing expenses by concentrating on a limited group of customers